Billionaire Under Armour CEO Gives Jackson State Football Team A Million Dollars Worth Of Game.

Thomas BriscoePřed 4 měsíci

Coach Prime is not only a teacher on the football field, but always shares valuable life lessons off the field that will stay with the kids forever. Love it!

The ElitePřed 4 měsíci

Deion is really shaking things up in college football.. Got the big universities peaking throw the back window with their binoculars trying to learn the recipe to his success! Go Prime Go! 💪👏👏👏

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  Lanard FletcherPřed 4 měsíci

  @John Johnson Give us an example because I cant tell if y'all are being serious or not. I'm genuinely confused. I thought we all agreed that JSU was trying to get to the level of the big time programs, not the other way around. I'm rooting for HBCUs, but that's absurd brother. You cant grow if you're not gonna be honest. Lol

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  John JohnsonPřed 4 měsíci

  Church..u said a great joke but it’s real they are definitely studying but u just can’t teach certain shit and slit of it is being real

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  Lanard FletcherPřed 4 měsíci

  C'mon now. Your'e going too far bro lmao

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  The ElitePřed 4 měsíci

  @Ray Tempus he’s not leaving! His sons sorry

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  Ray TempusPřed 4 měsíci

  Nope. They’ll just pay him and take him. He has to follow his dreams and he loves coaching. We wish him all the best whatever he does. He’s done so much for JSU and every HBCU.

TheMekaboo1Před 4 měsíci

What PrimeTime is doing is historical and the culture thanks you

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  John montgomeryPřed 3 měsíci

  @Janice Burpo He mention they didn´t have the basic. His raise was to pay his staff. Money made was to go back to the team and not the school. Right off, CU gave him 5 million to get a staff.

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  Janice BurpoPřed 3 měsíci

  @John montgomery That's the word on the streets !💯 Reports He spent half of his salary 💸 To provide the BASIC needs for the University 🏫 and players along with help from his personal business Associates.. ..and they Refused his suggestions for Improvements..and to make the games more streamable on TV networks....they were actually jealous of his popularity. He questioned their honesty Financially to keep the Profits 📈💸💸 hidden from ticket sales 🎟 etc. Seems to me they were more interested in lining their pockets..than the well being of the students and Improving the situations at the HBCU University at hand... He definitely left them in a better position than when he came..🏤

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  John montgomeryPřed 3 měsíci

  @MrLaughinmyheadoff The stole from him, they broke into his office, they broke in his children´s cars and the didn´t pay him the money agreed on. Nothing to stay for.

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  MrLaughinmyheadoffPřed 3 měsíci

  @John montgomery this didn't age well. He gone!

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  ChumpsPřed 3 měsíci

  @John montgomery He gone!

ML The TruthPřed 4 měsíci

Wow! These kids got firsthand game on starting a business. When God is in it its undeniable.

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  rosalyn smithPřed 3 měsíci

  ❤

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  Middle ClassPřed 3 měsíci

  @meVStheDA Under Armor is smart, they will sign up all the players that go from JState to NFL including 2 in 2023 De'Jahn Warren Position: Cornerback, and Aubrey Miller Position: Linebacker. Everybody gets paid. But you are so right it don't mean a thing without the ca-ching! Next Under Armour needs to help expand the JState stadium, and sponsor their games; the way Nike sponsors my alma mater.

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  Middle ClassPřed 3 měsíci

  Oh, I thought it was Under Armour!

Lol todayPřed 4 měsíci

Under Armour CEO so INSPIRING, INNOVATIVE AND CREATIVE. Thank you for sharing this moment ♥️

Patrick AbramPřed 4 měsíci

Congratulations Coach Prime for making me as a Native Mississippian to proud to be a Mississippian Native. I 57 years now I did not have the means to attend Jackson State when I graduated from a little high school in Southern Mississippi. I attended JCJC Junior College. Great highschool athlete. But I chose to Major in Engineering. I am so proud of what you have brought to life in my Native State. Very proud that you have brought the CEO of Underarmor to the front row of HBCU'S . Through God's grace you have made a miraculous difference in HBCU windows of opportunities. I Thank you for listening to God when he spoke to you. Be blessed my brother and keep Jackson State on the map.

junior2404Před 3 měsíci

It's really sad that he's leaving. But the show must go on. Thanks Coach Prime for all that you have done for these kids. #Legacy

Sunshine StarmontPřed 4 měsíci

He's so correct, your network is everything. I started out in 2010 with no one in my network making $500 a month/ i worked hard some days no gas for my vehicles but I never gave up. Here I am 12 years later and my network is superb! I'm so connected and making 6 times a month now more than what I started out with and my work speak for itself in the communities. I really admire what coach is doing with these young men because he's teaching them life skills and that count for a lot.

JanetG PrattPřed 4 měsíci

JUST WOWWWW🤩, WHAT AN UNDER ARMOUR FRANCHISE BLESSING JSU TIGERS, GLORY TO GOD. THE CEO BLESSED YOU GUYS WITH FAMILY, BUSINESS, BUILDING YOUR TEAM, NETWORKING WISDOM TOPPED OFF WITH THE FRESHEST & INNOVATIVE SNEAKERS WITH BUILT-IN SLIDES - FRESH OFF THE PRESS. OVER THE TOP GOODNESS AND FULLNESS OF GOD. UNFORGETTABLE ENCOUNTER OF THE HIGHEST. #KABOOM ⭐🐅🐅🐅⭐

jeanpe1040Před 4 měsíci

This absolutely awesome! Sharing this valuable knowledge with these young men is priceless! Kudos to Coach Prime!

IcameIsaw SPřed 4 měsíci

I'm a product of JSU's CoB. The most prominent person that ever came to speak to us was Jeff Good. The owner of Sal and Mookies, and Broadstreet Bakery 🙃 These men are being set up for greatness. JSU, if Prime accepts another offer - Please ensure that the person coming in keeps this up. Would hate to see these young men go from experiencing this to NOTHING. Not just them, but the campus and HBCUs as a whole.

Leonard MccormickPřed 4 měsíci

Awesome presentation! I was fascinated with every word! Especially when he goes into informing the players about how he started with Deion years ago. Deion is making a positive difference in the players lives 👍🏽👍🏽

icestationnPřed 4 měsíci

Inspiring 30 minutes.... I'm an Under Armour fan now.....

Stanford HigaPřed 3 měsíci

These kids just learned that if you work hard and put in the time you’ll be rewarded. It’s not just a free pair of shoes, these kids earned these shoes! Let’s go Coach Prime!!

DatBoy SlickPřed 3 měsíci

You can really see the respect he has for Deion. Not only as a athlete, but a person who trusted his brand and dream. And he rolling with Deion heavy even has his own logo and branding. I have to at Deion is the best there is.

shotta_livePřed 4 měsíci

He gave out major game. Networking during college is something serious 🙏🏾💪🏿

annetted55Před 3 měsíci

Deion Sanders showed those kids how to use skills and talents over and above football. 🙏🏾🙏🏾He didn’t have to do that. He exposed them to a lot and helped them make good connections. He taught them and the HBCs how to fish. ❤️❤️🙏🏾🙏🏾👏🏾👏🏾Now they have to get to it!💪🏾💪🏾

Darrell SimmonsPřed 4 měsíci

Awesome message 👏. Very important to have a great team around you.

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  Anthony BrownPřed 3 měsíci

  I remember growing up back in the day.There was T.V. commercial would say that love comes in ALL COLORS. From WHBH Thomasville ga serving North Florida and South Georgia a service of Gross broadcasting.

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  John montgomeryPřed 4 měsíci

  that´s the reason he´s going anywhere.

bulcubPřed 4 měsíci

He who INNOVATES FIRST will always GET THE PRIZE!! Great lesson on Teamwork, Networking, Believing In Yourself and the Folks you surround yourself with. These are things that YOUNG BLACK MEN need to know to succeed not only at Business but in LIFE & FAMILY. Coach Prime has again set the bar at another level!!

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  HartiwangerPřed 3 měsíci

  I hope they respect work instead of hype

Jason TaylorPřed 4 měsíci

this is pure GOLD! for this man to take time out of his schedule and go here for this presentation is awesome. we need more of this in general. at the elementary, middle and high school level. Inspiration first hand. btw guess i'll become a supporter of UA. as i've never owned any of the products.

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  Ball Game ShoesPřed 3 měsíci

  What other founders do you see doing this?

warner gibbsPřed 4 měsíci

Prime Time, is on time. Our culture needs more Real People, who put in the work for the family!!!

Gary TruesdalePřed 4 dny

The CEO of Under Armour is a amazing dude.That guys perseverance definitely inspired me.🤟

James HillPřed 4 měsíci

I know this guy is a salesman but he is good. Just seems so personable. Dion is my hero. I always liked him especially as a Cowboys fan but what he has done in a couple years for these kids is just AMAZING. He is a gift from God for these young men.

Norman HarrisPřed 3 měsíci

If prime leaves it’ll break my heart but I’d understand…💔🥰

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  Dimitri ClarkPřed 3 měsíci

  He cant LEAVE US, if we all, are Coach Prime. Thats his FULL mission. Peace.

Richard LittlerPřed 4 měsíci

just shows it isnt all about football for Coach Prime !!! God bless him

Phillip YoungPřed 4 měsíci

Much deserved on a winning season!! Congrats JSU love from 313/Bama St alum

Crystal LPřed 4 měsíci

His story is so inspiring. Thanks for sharing with us!!

LYS SmallsPřed měsícem

The Research Technology that he Based his Company on is Remarkable

Oakley JackPřed 4 měsíci

I remember my first pair of UA shoes and the feel and Quality, later I bought more and then the clothes. What struck me is every different product had the same unique insight for the wearer’s comfort and they were separating there brand from everyone else. This was in 2010 and I thought I should invest in this company, but I knew nothing about stocks and had no disposable cash. Now 12 years later I know I didn’t follow my instincts. Always Trust your first natural instinct and move on it, Learn to trust yourself and put your full effort behind it ..

LorettaPřed 4 měsíci

A word for Coach Prime Time and to All The Coaches that are blessed to coach for a HBCU. THESE STUDENTS NEEDS YOU! I HAVE A RELATIVE WHO COACHES AS WELL FOR A HBCU. MY ANCESTORS WERE FOUNDER AND PRESIDENTS OF A HBCU.GOD PLACED YOU THERE FOR A REASON. TO TEACH THESE YOUNG ONES THEIR PURPOSE AND PLAN. COACH PRIME TIME!!! PLEASE DON'T LET THE OTHER SCHOOLS OFFER YOU MORE MONEY AND YOU TAKE IT. WHAT YOU ARE TEACHING AND SHOWING THESE YOUNG MEN AT JSU ARE PRICELESS AND GREATNESS. SOMETHING MONEY CAN'T BUY. 🙏🏾✝️💞💯 P.S. After many days of seeing Coach Prime made his move to Colorado and seeing and hearing other HBCU school students would cuss and disrespect Coach Prime and in the end JSU disrespected him. That was not good. Sometimes we have to watch how we treat people, before we lose them. JSU should been thanking Deion for the sacrifices he made in the last 3 years using his own salary to bring that school up and putting the HBCU community on the map. God saw Coach Prime and his sacrifices and now, the seeds that were planted at JSU, the harvest has come. God promoted Coach Prime to an organization who is Hungary and Thirsty for Coach Prime coaching gift and skills. So at 1st in my comment, I did not want him to leave JSU, But when God promote you, you got to go. Colorado! Coach Prime is Coming! I pray the best on your new adventure. God is using Coach Prime to revive these dead football teams and bring them back to Life!💯

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  Jacklyn EveragePřed 3 měsíci

  Ma'am, how did JSU disrespect him when he had a very good contract and compensation for an FCS football coach? When he had all these business associations and none of them donated a couple million dollars exclusively to the JSU athletics department, when he was able to keep ownership of all his media without JSU getting a cut, when alumni giving spiked up over the national average while he was there, while JSU, the board of trustees and the Swac was sued supporting this man who wanted to pull out JSU from the Southern Classic, and the most he could get from Gillette to donate to the athletics fund was only 100,000? Ma'am, where are you getting your information? Your facts? He was given a lot of respect and support by JSU and he told partial truths and out right lies to justify his own actions and you believe it.

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  Dimitri ClarkPřed 3 měsíci

  He cant LEAVE US, if we all, are Coach Prime. Thats his FULL mission. Peace.

Shirley MirandaPřed 3 měsíci

An American success story in Black and White. What a gift to these young men and women and those who hear, heed and go! How awesome we get to benefit from the outside looking in! Thanks for sharing! Coach Prime you are an American Treasure!

V. B. Sr.Před 3 měsíci

Awesome thanks for posting, I only planned on watching 10 minutes of this video prior to working out. Just the first and last 5 minutes and ended up watching all of it. Very inspiring and lots of knowledge dropped.

Anderson SteckelPřed 4 měsíci

Reach the people of media. Good job. Keep shooting for ⭐️

Raphael HarmonPřed 4 měsíci

Also this the effects of having a hall of famer n real game changer, n most importantly a father. Deion sanders is successful because he doesn’t only care about football he cares about the person before anything. He will raise your child in his program like they are his own. That why the world wants to play for this man. If I could play football, I would play for him. Just to be in his presence will help u not only change your life, but someone else life.

MrBigR504Před 3 měsíci

This is what Coach Prime brings to the HBCU's. Would be devastating if he left for so many reasons!💯✊🏿

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  Dimitri ClarkPřed 3 měsíci

  He cant LEAVE US, if we all, are Coach Prime. Thats his FULL mission. Peace.

Warren DelleyPřed 3 měsíci

I didn't know about this. UA doing something like this means something to me. I rock with folks who rock with me. I'm buying UA products now!!!!!! Awesome and inspiring!!!!!!!

Autira NewboldPřed 4 měsíci

Love how Deion leverages his relationships to these kids... It will be interesting how it will be if the kids have an NIL deal with an opposing company/brand

Susan RobinsonPřed 4 měsíci

These young man are receiving life knowledge

Benjamin Richman ApollosPřed 4 měsíci

I knew Deion was special since his Florida State days! PRAISE ALMIGHTY GOD FOR USING HIM!

Author CharissePřed 4 měsíci

This is very inspiring. I am an independent author of books for children. I This was helpful!

Antone BarnesPřed 3 měsíci

Hell of a story. Shout out to Jackson St. and UA.

AMAZZING PROPERTY SOLUTIONS GROUP LLCPřed 4 měsíci

Your NETWORK determines your NET-WORTH. Jackson St football players get a lot more than football.

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  Susan RobinsonPřed 4 měsíci

  Facts

KCPřed 4 měsíci

Coach Prime is in such a Historical situation @JSU and HBCU that it would be DEVASTATING if he left. Yes , I understand the "GRASS is GREENER" . However, he's influence and what doing for HBCU'S especially those kids are PRICELESS 🤔

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  JayKay WestPřed 3 měsíci

  Prime has set an example for these young men. Now, he has an opportunity to make changes for the human race. Also, he has to do what is best for his family. I bet you would do what is best for your family. The HBCU’s Alumni need to step up and give $$$ to their schools. I am sure all of them can send $20.00 a year. They can spend thousands on brand items and homecoming. The issue is they will bypass a Black business to go to a franchise restaurant, store, etc. Let's be real we don't support our own schools.

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  CH$Před 4 měsíci

  No, the grass is not greener. We are watering our grass over here. It's becoming greener and greener every day.

Morris WhitakerPřed 3 měsíci

Now that I’m done with my marketing class, time to go to work!! I would have paid $500 for this seminar.

MasterKellogPřed 3 měsíci

The laugh when he talked about logic 🤣🤣🤣

Joy VanluePřed 4 měsíci

Words cannot express. Family matters

tjgrafiksPřed 3 měsíci

Damn that slip speed shoe is an idea I had more than 20 years ago. my friends laughed at me. something that can be a slipper and a shoe. I'm constantly saying now. I wish adidas would design a shoe that feels like the slides I wear. soft and bouncy yet firm and form fitting, just give it some support for the forefoot and sides/outsole

Dimitri ClarkPřed 3 měsíci

I cant believe no one clapped after that video. That was dope.

Rochele "Miss No Gray" HendersonPřed 4 měsíci

@CoachPrimie is NOT leaving JSU just yet!

Jon L. SmithPřed 3 měsíci

Get the fellas fresh for that SWAC Championship!!!

Christopher TaylorPřed 3 měsíci

I wonder if Jackson State gets to keep it all even though Neon Deon jumped ship to the University of Colorado?

jcmoore0213Před 4 měsíci

Free advertisement for underarmour without having to pay any of those players NIL… nice

Anaí RaSoulPřed 3 měsíci

I’m grateful for seeing this.

Fernando PrietoPřed 3 měsíci

This guy's company stock is going to skyrocket

Michael CrawfordPřed 4 měsíci

I can't wait for the day JSU beat Alabama!!

Jamerson KilgoPřed 3 měsíci

This was absolutely amazing

Ed RileyPřed 3 měsíci

Take notice world. THIS is how it's done.

Aleta ChalkerPřed 3 měsíci

AWESOME!!! Congratulations!!🎉🎉🎉🎉

BARON De FERLAPřed 3 měsíci

A free lesson in marketing.

Ms. EllaneousPřed 3 měsíci

JSU loosing a good one, "MUST BE THE MONEY"!

Raphael HarmonPřed 4 měsíci

All I can say is wow. Science at its best. U see shoes, u wear shoes, u like shoes, but what does it take to make the shoe fits u. What’s does it take for u to like the shoe. The science behind the whole steph curry situation. I’m in a total AWE. A big WOW. This education about this shoe n how to fit steph the way he releases his shot in seconds. The grip. Washing the shoe. This education just changed my life today in the way I look at everything n anything I do from this point on. I failed so much in life. My lack of dedication to my own craft, to myself. Now I see why I haven’t been able to get ahead in life. Because if u don’t put the science into your life n calculate where u wanna go, where u wanna be, then here is the results that I’m complaining about now. This right here just changed my life. The CEO of under armour eduacating the world on this one shoe n it turns into a household shoe n basketball shoe. Wow. I will never look at anything I do from this point on without the science into it. Maki g it make sense. I would love to meet this guy one day. Sir if u listening I would love to meet u face to face one day. Wow

Jiquez GreenPřed 4 měsíci

This guy is amazing he gave me some good gems

contactpqPřed 4 měsíci

WOW!!! When God is in it ... All Things "HAVE" To Work Together For Your Good!! These Young Men, The School, The City Of Jackson, "ARE INDEED BLESSED!!!"

Will Brown MusicPřed 4 měsíci

We are going to bring the fight to SU!!! They better prepare accordingly!!!

That GirlPřed 4 měsíci

Great presentation... God is good...:)

Ladarius SandersPřed 3 měsíci

They have the greatest player of all time as a coach now go run through a brick wall an make a difference and change the future of HBCU’s

Str8 BusyPřed 4 měsíci

Coach prime Ceases to amaze me

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  Str8 BusyPřed 3 měsíci

  @CoachHayes100 yea thanx for correcting me that means so much

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  CoachHayes100Před 4 měsíci

  You mean, "NEVER CEASES" to amaze......😉

Skycap NewsPřed 4 měsíci

now this is why he should not leave jsu. this far more rewarding.

Juan GringoPřed 3 měsíci

Damn thats one cool shoe. They thought of everything.

I AM DemetriusPřed 4 měsíci

PRIME YOU GOTTA STAY!!!

Robert Thompson JrPřed 4 měsíci

GOD is GOOD ALL THE TIME!!! GOD has a plan the JSU and the student/athletes.

BENBRUTUSPřed 3 měsíci

On my way to DICK’s after church to get a pair! Mad love!

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  Jojo SaylorPřed 3 měsíci

  I know UA quality is great I work at DSG!

Everett TannerPřed 4 měsíci

When God is for you nobody can be against you.

Melo numerosPřed 3 měsíci

Keep your circle ⭕️ 💪🏽🔥🔥🔥🔥🔥

Jacklyn EveragePřed 3 měsíci

Could someone tell me how much money the CEO donated to the JSU athletic department?

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  ScarySoufPřed 13 dny

  Idk because it was most likely taking outta Coach Primes Contract. But I’m glad somebody asked. Hearing this man talk “we don’t give away for free” stands out to me

Isiah RPřed 3 měsíci

Deion is going to be wearing Swoosh now 🤣😂

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  Jojo SaylorPřed 3 měsíci

  Nope Colorado will have UA you will see

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  Tushka LusaPřed 3 měsíci

  How much you want to bet that changes before next season?

Patrick DeversPřed 3 měsíci

He dropped a lot of jewels...

Raison D'êtraPřed 3 měsíci

This is awesome

Spirit of YahwehPřed 4 měsíci

He brought shoes with him remember the cow 🐮 ain’t free 😂😂

Courtney BoonePřed 3 měsíci

Colorado state can’t wait

Common CentzPřed 3 měsíci

This is saying a lot without saying a lot. If Coach Prime was leaving I don't think he would've bought the CEO to talk to the team if he was leaving. Plus Sheduer just got an official licensed Under Armour JSU Jersey in his name. I'm sure the CEO already knows Coach Prime decision that's why he's there. Makes No sense to give Sheduer his own Jersey just to see him leave the program. Use your heads people. Coach Prime staying at least one more Yr. Sheduer will be a Jr and eligible for the draft.

Marky ZPřed 3 měsíci

That Devil ain’t your boss Brotha Prime!!!

MZ TEE LEWPřed 4 měsíci

So dope

Spirit of YahwehPřed 4 měsíci

Shoe 👟 all fancy but if can’t ball 🏈 you just can’t ball it has to be in you not on you 👍🏾

Treetop 1214Před 3 měsíci

Chances are Prime will not be coaching JSU next season. I hope they find a great replacement. Hate to see him leave.

Brehon-Talking FinancePřed 4 měsíci

The advertising was masterful at the time.

Spirit of YahwehPřed 4 měsíci

So why shadeur didn’t sign directly to under Armour instead of signing with Tom Brady brand

HartiwangerPřed 3 měsíci

Bring it back. On a T shirt!

Steve SutherlandPřed 3 měsíci

Now that he is gone will ua stay with JSU? That's what a real company would do

Smoke Sum'umPřed 4 měsíci

PRIME TURT'dat FOOTBALL PROGRAM INTO A POWER HOUSE OVER NIGHT...NOW LET'S HELP DOIT fah'ALL tha OTHER HBCUs...❤️💛🖤💚

Jon WatkinsPřed 3 měsíci

Great marketing! I can't even get a pair of UA Purple Highs, SC30 worn in the NBA finals, and I was going to pay for it. Yikes!

Butch BrownPřed 4 měsíci

Very good speaker.

Marquis ElebyPřed 4 měsíci

I have been a UA stockholder since 2006.

Money mike Slick willPřed 3 měsíci

I like them slip speed shoes

traz301Před 4 měsíci

College kids make your own shoes!

Judy HPřed 4 měsíci

GreaT...Awesome....Blessings

Loc bgPřed 4 měsíci

Why didn’t y’all errase the board 😂

Victor ForemanPřed 4 měsíci

Man y’all need better movs if y’all gonna continue recording these sessions

Don DudleyPřed 4 měsíci

This is a God move for Black men.

Erica SpearmanPřed 4 měsíci

Now hold up y’all are loved by my family GILLIE&WALLO Their podcast called a million dollars worth of Game