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These lipsticks are created with a blend of murumuru butter, Shea Butter & Mango Butter.
They are also infused with Sunflower Seed Oil that helps give my formula the creamy, moisturizing feel. It also contains Collagen & a custom blend of fragrance that kind of smells like vanilla butter cake.
*Sorry in the video I said "Avocado Oil" I mixed it up with a different product i'm developing!


  • The beauty industry is shady and manipulative

  • SO excited for this!!!

  • Congratulations!!! As it turns out, the color MUM is MY perfect nude, so there you go 😂😂

  • Congratulations darling 🍾🎉🍾🥂🥂

  • Is she 🤰???

  • Love ur shirt! Where did u get it?

  • IM SO EXCITED ❤️❤️❤️❤️❤️❤️ the packaging , the colours the formula all looks so GOOD. Like I just can’t wait to try this and your not overly expensive!!! $18 a lippie ? SOUNDS AWESOME!

  • Can I just add that her shirt is perfect as well

  • This made me so emotional. I can not wait to get my hands on these!!! So happy for you!


  • i absolutely love the lipsticks and I hope that highlighter she's using is part of her collection cuz FAM... I. NEED. IT

  • Congrats for ur launch

  • You have to launch in INDIA!

  • Girl!!! I can’t wait to try these. I live in Colorado where it’s SUPER dry and having something like this will hopefully keep my lips from cracking.

  • I absolutely love your brand and you!! You have come so far and I’m so happy for you! 💗🌸🥇 I cant wait for the launch day!! 🥰

  • I love you so much! I don’t actually wear nudes but just from you explaining the nudes and how they complement the skin makes me want to buy some so I can use them!! In love ❤️❤️❤️

  • Shoutout to Jaclyn for launching her brand right before my wedding in July.

  • I almost started crying multiple times so PROUD!!!

  • Congratulations 👄

  • I hate how it’s so zoomed out in the swatches. I wanna see the application in detail

  • I'm so excited! Now, I will be able to have a nude that fits me!!!

  • you work harder than anyone i’ve ever seen. you truly are a down to earth woman and i love you so so much. i am so fuckin excited for you and all your launches and congratulations!!!!! ❤️❤️❤️

  • Why did I cry when she talked about her mom !!!! Ugh so beautiful! My mom was like “oh I like the MOM one” lol my mom and I are so excited to get our hands on it all 😍😍😍!! So proud of you girl 😘😘😘😘🍾🍾🥂🥂

  • who buys this crap. another makeup line. no one cares. you should do the earth a favor and throw your crap makeup line in a landfill already. How many makeup lines have already launched this month. Yeah, we need one more. loser

  • Wow... Congratulations Jaclyn 😍😘💕

  • lol yasssssss

  • I was literally in tears watching this video. From watching your first video when you were on the kitchen floor recreating a Kim K makeup look to now owning you’re own be is soooo fucking amazing!!! You worked so hard for this and you’re such an inspiration regardless of what people say about you. I’m literally on food stamps now and I could only dream being as successful as you are but in my own way. Anyways you deserve it. I can’t wait to buy a lipstick and see what else you have in store for us ❤️❤️❤️❤️❤️

  • Congratulations for your brand !! I'll definitely buy some of these lipsticks ... Maybe a trio first , because I'm a pale girl like Rachel I think :-) and none of my nude lipsticks are true nudes ... Love you you for years and wish you the best !!

  • There goes my bank account 🤦‍♀️

  • 💋💛

  • So proud of you. You deserve to be proud of yourself. Cant wait to get my hands on everything!!

  • honestly, I love all the sheads❤

  • I love you and I’m so excited for you and I cried lol.

  • Every time you swatch and I start to think okay this will be my color, you swatch another one and I'm in love all over again. Love every single shade. Beautiful job.

  • I hope whatever is on your cheeks is part of the future launches 😍

  • Honestly, who the hell cares about this crap!? CS-tv bias back at it again. All this cosmetic shit is nothing worth crying home about.

  • What the world doesn't need is yet another cosmetics line full of carcinogens, poisoning its consumers. This is a fail, ethically speaking.

  • 20 nude lipsticks. Ground breaking

  • Yaaaaaaaas!

  • I love this I can’t wait to use them😫😫

  • Congratulations , you've work hard for this 🥰🥰

  • I’m so fucking proud of you

  • Take a shot every time Jaclyn says "nude" 🥂

  • JACLYN IM SO PROUD OF YOU! Yaaaaaasss queen !!!! 😘 👏🏽👏🏽👏🏽👏🏽👏🏽🎉🎉🎉🎉🎉

  • I want this for my birthday ❤️❤️ omggggg I love the colors

  • Yaaas! Congratulations 🍾You deserve all the success and happiness!

  • Congratulations Jaclyn 💖

  • I want to buyyyyy 😍😍😍

  • These are so cute! Wish they were vegan though.

  • Wow!! Beautiful boxing!!

  • U r such an inspiration ! Love u .... waiting for the lipsticks

  • U r such an inspiration ! Love u .... waiting for the lipsticks

  • I’m so excited!!!! But can we just talk about where you got that top from?? 😍

  • congratulations babes!!!! ❤️❤️

  • Bravo ! Can't wait to try them !

  • I hope i can get one ❤️

  • So HAPPY & PROUD of you. The fact you kept ALL skin tones in mind, & launching them at the same time is phenomenal!!!

  • I am CRYYIIINNGGG!! You are so wholesome and amazing, I can’t even believe it with all of the bullshit going on in the beauty industry! I love you so much ❤️

  • Human were made to be worshippers, but most people choose to worship things in the world like comic books, movies, celebrities, sports, concerts, etc. Instead of worshipping their Creator. You were created by God to give Him pleasure and to please Him and in return He will fill you with love, give you spiritual power, guide you through life, give you happiness, take away your depression, anxiety, and anger and on top of it all, He will love you like a son or a daughter and you will never be lonely again. The emptiness that you feel inside of your soul was created for His Holy Spirit and your body is a temple for Him to literally live inside of you. He even made you in His image and likeness. Until you surrender your life to Jesus, you will feel empty and useless.

  • Omg I love it , can't wait to get my hands on them !

  • SO PROUD OMG xoxoxo

  • Bye kylie 👋🏻 this is what u call self made 👏🏻👏🏻👏🏻

  • Life can throw you all kinds of twists and turns, and all of your hard work has paid off for you. Congrats to you on a job well done. I can’t wait to get me some of these J.H. Cosmetics.

  • SOOOO excited for this and all the products to come

  • Oh my goshhhhh!!!!!!!!!!!!! I love you sooo much and am soooooooo excited for you!!!!!!!!!! Can't wait to buy your products!!!!!!!!!!!!!

  • Congratulations 🎉!!!! These nudes look amazing!!! I am so excited for you and I can't wait to try these. I NEED OBSESSED IN MY LIFE!!!!!

  • Girl you did it !!!!!

  • So proud and so happy for you

  • Nuuuuuul

  • Just don’t do what james Charles did and ruin your brand, that would suck... 🥶

  • I knew it!! That someday someday u were gna do this. Love love it congrats!!!

  • I'm so proud of you & I'm so excited ❤️

  • Like TRULY

  • Truly ‘self made’, I am so excited, almost as excited as Jaclyn!

  • For a girl who only wears a nude lip, I'm definitely buying every one

  • Ugh!! This is AMAZING! I literally never try to get giveaways but I’m gonna do everything for this one!!! 😍😍

  • As a Latina.. I'm so darn excited for this.. actual nudes that are beautiful and not so shiny and not so matte. Also as a MUA I'M SO EXCITED for colors that fit all ranges! (:

  • Omw yes girl! So EXCITED for the launch ❤

  • CONGRATS! like i know i don't know you personally but i am so proud of you. You've worked so hard and are literally one of biggest influences in my love for makeup. You literally are a makeup icon and the fact that you considered everyone's skin tones and people's wallets while making these products just adds to why i still come back to watch your videos after all this time. There hasn't been a Jaclyn hill anything that I haven't bought yet and I don't think there will be lol

  • YASSS JACLYN. YOU ARE ACTUALLY SO RIGHT (bout needing the perfect nude with the perfect undertones) + HONESTLY THANK YOU FOR SPENDING ALL THESE YEARS CREATING THESE!!!!!

  • I feel very positive about this! I wish I could get them

  • Everyone always talks about needing "the perfect nude"

  • Yessssss!!!! Nude!!!! We needed different color of nudes! So it’s not too extra but but still has that little pop of color your looking for 💕 she did so awesome 👏🏼 💙💙💙💙💙

  • I haven't seen it yet but I'm buying your stuff for sure 😊

  • Trending at #2 yasssss beech

  • Still expensive

  • This is the most perfect brand launch video. Please please please tell me that highlight is part of your brand 😍😍😍🔥🔥🔥

  • Congratulations Jaclyn 🎉🎈🍾🎊 I am excited to be able to try your lipsticks. I love a good nude color. I’ve stuck to MAC’s Créme Cup for years! I need a new nude shade lol. Love you and am so happy for you !!!!

  • Love love love these can’t wait to get my hands on them 💕🥰🥰🥰✨✨✨✨💎💎💎💎💎💎💎

  • OMG your lipstick line of ALL NUDES!! YAS I remember you saying that in a video many years ago that that’s what you’d want LOL 😂 little did we know! Here it is!!

  • I really want them all 💖

  • Congrats! I'm so excited for your launch. Knowing that you take the time to develop the lipsticks how you wanted, makes me know they will be amazing. Can't wait to try them out! :)

  • Congratulations! Jaclyn Hill Can’t Wait to try 💄😍👏🏼

  • I just want to double check, these products are only selling online?

  • The amount of times Jaclyn touched her hair lol DONT BE NERVOUS GIRL YOU GOT THIS 💕💕

  • please make the translation of Indonesian,jaclyn 🙏🏻🙏🏻🙏🏻🙏🏻🙏🏻

  • When you talked about your mom- I’m not crying you’re crying! ❤️❤️❤️

  • Launches on my birthday and I’ll be buying for sure. Happy birthday to me!!!

  • I don’t even watch Jaclyn but I bought her first morphe palette and it’s one of those palettes I reach for almost every day. I trust her putting out her own products, and I love seeing her so excited in this video lol. From food stamps to her brand, you go girl!

  • Crying for you tears of joy!! SO MUCH CONGRATULATIONS GIRLFRIEND. My heart is full for you ❤️ SO PROUD