My Video Went Viral. Here's Why

čas přidán 19. 05. 2019
My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various CS-tvrs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully CS-tv is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci

Komentáře

  • So CS-tv is doing a "Judge a book by its cover" ??

  • Well, I think you have already solved the problem without(?) knowing ;) : "Here's Why" is subtly says "I'll tell you How to make Your videos viral"... which is a clickbait for the real core of the video (which I think is the last 4 minutes). So: great thumbnails. good quality videos on topics that maybe people didn't even imagine that they would appreciate, as long as they finish watching thinking "Wow... I'd never have thought/known/investigated of that if I hadn't seen this"

  • I figured out that "Views ≠ Quality" the very first time I saw a mainstream youtuber video with +500k views.

  • I think I figured it out I used to make very long videos and even thought they did not get many views when I stoped that and only put up short ones thats when the decline started

  • Lever not leever

  • i listened to your rant, are U pleaseeedddd???!!!

  • Algorithym is Statistics ^_^

  • I've never felt the need to sub to Veritasium, CS-tv always recommends your videos to me anyways, even on my tv where I'm not even signed in but use CS-tv anonymously.

  • I ring your channel bell today.have a nice day

  • Your videos while entertaining and fun to watch, actually contribute and make viewers smarter!

  • 10:30 wow you just declared all the youtubers chickens.

  • The type of channels that benefit the most from click-through-rate are kids channels, simply because a 10 year isn't going to have as many interests as a 30 year old. Less interests = Less subs = higher % of videos watched from each sub = higher click-through-rate. Little kids also have a lot more free time to watch YT videos.

  • While the changes in the algorithm do make CS-tv a bit unreliable, the one reliable thing is the viewer. Viewers want to be entertained and the algorithm will give it to them. Also the # of creators and videos is only going to grow, so naturally the quality of the videos have to keep pace. Before, we watched your video because you were better than most creators. Now, we watch your video because the video itself looks interesting. I sub to over 100 channels. Like I want to stay subed for support, but at a certain point you gotta cut bait on some. And since watch time is still a big part of the equation, I don't think we're going back to 2013 level of CS-tv clickbait.

  • Bell is clicked. Love your videos

  • they should have different tabs for different content types. so like an educational tab, remove youtube gaming and add a 'gaming' tab, and then like a vr section, kinda like gmail

  • I have no idea what the bell thing does, but the way I make sure I can watch every video from a channel I've subscribed to is by using tools like videodeck.

  • This is the first time I saw your video and I found it at a perfect time..I ringed the bell..

  • This video is gold.

  • You do what you have to do to reach audience. CS-tv algorithm suck. I think CTR is not as important as click-to-watch-time ratio

    • I do not ring the bell. But sometimes I get back to my favorite subscribers and catch up by watching every single video I mised. The problem with subscriptions is that I really don't want to watch all videos of all channels I "save". I really could use two buttons - subscribe and bookmark. Bookmark for the ones I don't want to loose, subscribe for the ones that I would watch at least 70% of the content.

  • So why do you need more clickable themes if you have clickbaity titles and thumbnails?

  • Really a good analytical concept. Thanks. I never bored while watching you. And when I feel stressed and I need to divert my mind I used to open youtube mainly for educational videos, you are one of them. But seriously I missed you for a couple of months. We need really a good expert system. Can I have a chat with you on facebook?

  • CS-tv slapped this video on my suggestion list for at least 10 times before I finally watched it.

  • Interesting

  • Consumers need to have more control over what the algorithm recommends to us as well. If I think of myself as someone who is interested in world events stop main lining me top 10 diy kitchen hacks.

  • Damn the algorithm! I'll just make quality educational content about the things I am passionate about.

    • @Cliff Seruntine I'm pleased, but you made me write it, sir.

    • @Kuba Dżejkob I am a mental health professional. That is amazingly accurate.

    • But most people don't know what they want, what they are doing, what they want to watch. So we need the complicated algorithm.

  • I avoided the shade balls video for months because of the clickbaity title pushed me away from it. Finally I saw the video because it was recommended for me again and again. It was an OK Veritasium video. And I'm a bit annoyed by the fact that earlier it was easier for me to predict the content of a Veritasium video. And I'm a loyal fan, I watch every one of them. Always. Except that clickbaity one. I don't hate the player, I hate the game.

    • BTW: The swimming in shade balls video was a better thing for me as I had low expectations going in on that.

  • I'm filling in space.....repeated would have been just as exciting 😀 ..having a meal...while recording would have been epic..a few beers....on the table..

  • The best way for the algorithm to work is to measure number of likes per views and push that content, it's also the simplest....

    • John Coakley yes I would also like to know that, but maybe it is just the amount of time watched. But I think it is a mix of many many parameters. The CS-tv „Algorithm“ is actually not an algorithm, but an artificial neural network, a very advanced AI that has many input parameters and output parameters which learns by itself (you will find videos on CS-tv explaining that in more detail). The people from CS-tv can therefore not even know or control how the „algorithm“ works.

    • @Drproflang Ya, I suppose there would be a lot more giveaways for likes in that scenario...don't know if that's exactly terrible but it's definitely not perfect. Clear something up for me though, this View Time metric, is that like amount of time in minutes/hours that people have watched (e.g. people have watch 100 hours of CS-tvrs videos) or is it Relative View Time (e.g. people have watched 90-100% of a certain video) because I would be ok with Relative View Time. That would at least indicate that people were interested enough to watch most/all of the video. And would stop youtubers making extra long videos just to boost view time...

    • John Coakley but some people say in their videos: please like, and others say: if you like the video, you enter a contest to win something. So I don‘t think that a like per view ratio is a good thing to do...

  • I am subscribed, I've ringed the bell, but I want a universal theory of everything not the CS-tv theory of blah. (Searches for snail videos)

  • You are truly an exceptional teacher, what I didnt realizes I was watching a very boring topic, you made it enjoyable

  • Thank you for being an upfront and honest person with you're viewers. People are often so afraid to say things like this upfront and clearly. Also cudos for the effort in your visual aid display. It was definitely worth it!

  • It is because the CS-tv contents are too broad right? But what if it highlights more about the category that it has. Besides the CS-tv homepage, CS-tv actually has many categorical homepages like CS-tv Gaming, CS-tv Education, but those pages still less recognizable. What if CS-tv could attract more people to visit those pages or maybe increase the recognizability? Could it make the competition fairer? I could imagine that the content creators would compete to satisfy their genre algorithm instead of following the trends and CS-tv could add more metrics for different categories that more suitable to the category than generalizing all of them. Just my thoughts though, what do you think?

  • Subscribe new video cs-tv.org/tv/video-JGQR_WWFzm8.html

  • Very nice video. Thank you very much for sharing this info 👍

  • I mean veritasium you also have to take into consideration that if someone has alot of people they're subbed to, your video might show up less simply by the fact that there are too many vids in the sub box

  • Morgz and Elisocray are literally the definition of malicious clickbait lmao

  • Very Interesting. I am glade you shed a little light on this topic so I can do my part on how to limit my useless intake of 💩on my Thumb nails!! Lol

  • Whats for sure, you get your watch time on this video.

  • Thanks. Brilliant presentation. My son has a video that’s done 2,000,000 Views and videos that have done 100’s. This explains why.....thanks.

  • I like the startup type presentation of this video

  • For the first time last year, I attended a CS-tv meetup in London. I kid you not, for the entire hour I sat there, all they talked about was "the algorithm". Over an hour in, someone finally asked "who's on CS-tv for fun?" and only myself and one other put our hands up. I was and still am so disappointed and sad. The community and culture has grossly changed. And I don't blame them, I totally understand it... CS-tv has turned into an entertainment platform, rather than a creative one. CS-tv prioritizes audiences over creators - because audience brings advertising and advertising brings $$$. What ends up happening? People are making videos for their audience, not for themselves. And as you've so greatly presented and summarised, this is why many "content creators" are sadly burning out.

    • Yup. Every coin has two sides. More people make careers as CS-tvrs, but then, because of the competition, you realise again that after all you do have to sell yourself to make money.

  • so what is the matrix?

  • jinu title in korean he wont get that trending T_T he should have named his title sexy cs-tv.org/tv/video-dzUALQqbARo.html

  • This video is informatively intriguing. I was not expecting the depth in your artistic measure how you explained everything, but it makes sense. I appreciate your time and effort with how you put it together. I learned something valuable here!💯

  • Well... as long as you deliver the click bait in the video, it's fine

  • Algorithm rewards the videos I hate the most?! the 1h videos about nothing?! Now i'm mad

  • This was quite interesting

  • lmao mr beast is the goat

  • I watch and enjoy all your videos. I think YT's motivation is dubious at best. I have subscribed to your channel on LBRY and get regular notifications of new stuff. I believe if you keep producing quality videos, you will get the views you deserve, ie people truly interested in the subject matter, and not because of the click-bait thumbnail. Thank you for putting in the effort.

  • “Statistically you are ignorant of everything on CS-tv” I love this channel

  • Wow! That was awesome video Ve! You nailed the topic!!! Thank you! ...your channel is the only one among dozens I'm subscribing I just HIT THAT BELL for! Really well done:)

  • No doubt your videos have the content which will last for ever. I wish CS-tv find some mechanism to identify and parameterize such contents so that they have certain priority to come above/top. If they are not doing so, soon it is going to become a junk yard. ... Regarding this particular one, I have never thought the flip chart presentation could be so interesting and interactive. I understand the time and effort you have put behind the same. I have seen many of your videos. But this is the one will there in the mind & heart for years. When ever I will speak to my colleague and friends I will ask them to watch this video to know 'How beautiful flip charts could be'. Excellent work. Your dedication is reflecting.

  • go for it...

  • Maybe rather than having one whole audience, form an algorithm that can change for different viewer types. I have a select few creators that I want to see all content from. Some (probably most) people use it to find the newest sensational videos. The current algorithm seems to be geared for the latter, as that's where the money will be made for CS-tv. That being said, I think most of the complaints are coming from the slower paced folks like myself, who want a consistent experience when getting on the platform. Maybe an algorithm can use more metrics to determine suggestions for an individual, and then increase viewer retention and satisfaction for more people rather than only going for the majority.

  • Derek is a naturally good speaker in his own right. However, kudos to Maria Raykova who made the diagrams and flip board for Derek to use. The combination of the two didn't disappoint. Great info. Eye opening.

  • Derek, there comes a point where we get so many notifications in life that they no longer serve their intended purpose. Ive enabled notifications solely for Veritasium. Your content has always been of consistently high quality, and I cant think of a more deserving person to receive my viewing time. Keep up the awesome work.

  • I rang the bell 👍🏻

  • You are blowing my mind!

  • You left off something important at the end. The difference between the clear bell and the filled in black bell. The clear bell only showed subscribers some of your videos. The filled in bell shows all videos to that subscriber.

  • The bell gives me a desktop notification every time a new video is uploaded, yes? That's not what I want. What I want is a list, in reverse chronological order (newest to oldest) of all videos uploaded by all the channels I'm subscribed to. This already exists: CS-tv URL /feed/subscriptions and now I've checked the channels individually to confirm, 100% of their videos end up on my subscription feed. NOT the front page, which is defined by algorithms, but the reverse chronological subscription feed. If we want to change how CS-tv operates for the better, stop using the front page! Start doing the hard work, as viewers, and actually search for videos, give every video a fair chance whether it has 5 views or 5 million views. Sticking only to the popular videos forces CS-tv to change things up through the algorithm, which in turn encourages content creators to "game" the algorithm, which makes the experience more frustrating and less transparent for viewers.

  • So far, I haven't actually subbed because I felt it was pointless as YT decides what it wants to show anyway, and somehow I keep seeing your videos and enjoying them, so... I'll give your bell a tickle, sir o7

  • There is one other way besides the bell. Be a selective viewer. By now, the algorithm has learned that some viewers are less reachable by clickbait. Every Veritasium video is suggested to me, because it is one of the few things I will watch. Be a selective viewer, and CS-tv will release you from clickbait prison. A few years ago, I would ignore entire screens of thumbnails and type in searches, trying to think of less common names for things I enjoy. For example, I would type holography instead of hologram. The algorithm pretty much just shows me my subscriptions now, and suggests new channels.

  • This leads me to wonder how CS-tv algorithm arranges comments.

  • Recommended for you (as I'm watching the video): why are 96 million black balls on this reservoir? The algorithm really does decide what we watch. And the clickbait - I don't like it, you don't like it. But we've got to do it if we want to win on this platform

  • Going viral: this is what humanity has come to.

  • am I satisfied? YES. Thank you

  • Reminds me of Elon Musk for whatever reason

  • The quality of your videos are equal to and in many cases surpass what you would see on TV which is hard to find on youtube these days. you put a lot of care and work into the videos with accurate information - well researched and articulately presented. Look forward to seeing more in the future :-)

  • Man, incredible video. I can't believe momeone apologizing for clickbaiting e proving why is necessary! probs

  • Very good information ❤️❤️❤️

  • Great job brother, see you at 6 million!

    • WATCH MY VIDEO FOR FREE GRILLS! (Watch it a million times that is)

  • Loved this presentation, just discovered the channel! 👍

  • When you asked how to change the platform/metrics I was thinking ratings of how much the person enjoyed the video, and I see that's already coming, so I'm looking forward to that!

  • The link I use to open CS-tv is to my subscriptions cs-tv.org/username-feedsubscriptions I don't much care for CS-tvs algorithm. I find new content creators from the suggested "Up next" but most often it will be something posted on Reddit or Twitter by someone. Getting your audience to open CS-tv from their subscription feed might be the most powerful way to make sure your content is seen by your fans.

  • The likes for this video dont go over 187.000 hmmmmmm...

  • That is really informative video.

  • Got to the end; Geez quit drinking the kool-aid man. It's over. You're already jumping through stupid hoops hoping to get scraps. Promote yourself for yourself on either a neutral or your own platform and deal with the reality that that's the only sustainable way.

  • CS-tv is not a career. It's not a place to make lots of money. It never was. It was always somebody else's platform designed specifically for maximum exploitation of the people creating content for it. This is reaching a crescendo, and can only go on so long. Soon there will be a handful of the old typical CS-tvr who have the resources and resolve to basically sit at a computer 16 hours a day or more optimizing this and that for a fraction of what they once made. Then there will be the new majority; big name legacy cable networks; everyone else is doomed. It just took a long time for a lot of optimistic suckers to recognize what those of us who have been on the Internet since the 80's know; somebody else's platform is never, ever for your benefit.

  • Thank you. Just subscribed and rang the bell. Also chose "all"

  • I think the CTR tends to force the click baiting as you point out and I think it is somewhat inevitable using the CTR metric. But, I do think there's a better way. I think there should be a ranking system that is activated after watching for the 7 minutes. In other words, if the viewer has watched the video for a decent amount of time he will be forced to rank the video on a scale of 1-5 or whatever. And the videos with the higher ranking continue to rise, while the videos with the lower ranking (which are assumed to not actually deliver to the viewer what he thought he was going to get.) This way the viewer is actually ranking the algorithm's success in delivering content that the viewer is satisfied with. This would also discourage click baiting because the behavior that drives click baiting tactics would be discouraged.