Why Post Malone Is So Damn Catchy (HBO)

čas přidán 10. 11. 2018
Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.
He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.
VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.
“You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”
Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once.
His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.
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  • He makes good music? He's humble? Talented? Maybe that's why?

  • F off with this nonsense. "Wearing the formula on his sleeve." F you Vice.

  • of course...of course, race had to be somewhere in there!

  • cardi b is white

  • my dudes post is definitly unique im a singer song writer producer all genres ive worked with everyone from lil wayne to lynard skynard i play nine different instaments and i know pro tools like the back of my hand ive written over 2000 songs recorded thousands more i promise you post malone is the next elvis presly ...his voice is one of a kind no one has his unique shake in there voice as post does and the reason people like his music is because its fire hot and you an tell that his heart and soul is in it ....like a rapping adel ....so much feeling ozzy ozborn goodbye to romance meets 2pac gangsta party....if you dont get it get out of it your going to suck......LMA0

  • You just missed Eminem in the top ten rappers list😶

  • "...melody or melanin " are you serious? Just because they both start with MEL doesnt mean you have to connect them! It aint that deep

  • I thought he got Pulitzer or something .. But nay ... #cole world here ..

  • He is a lazy writer like all other post 2005 musicians . Guy is trash . Try spitting over a gangstarr beat , he'd be flipping burgers at bk real quick . Fat hack

  • the more complex the song is... the less people it appeals to! so ye... simplicity and repetition/simple patterns makes most songs more 'enjoyable' (?!) There are lots of songs with only 4 chords that are world wide famous!!!

    • That's not really correct tho... songs like BoRhap are pretty complex and still popular

  • melanin or melody

  • Post is likable and people want to see him succeed, He is a champ. Also the ending of this was a bash on the fans, I think it was a bit of a punk move by them, really shows their character or lack thereof.

  • this is so rude

  • Drake is as much white as he is black. Why does it even matter........ exactly!

  • This is what bitterness looks like my friends...

  • Why dont these guys make a song if they are professionals in the area

  • Cause he makes music that people wanna hear and its versatile enough to appeal to a wider audience than most people. Also this video is a douche bag haters video. Everyone always says how easy and formulatic shit is to do yet they're not as successful. If its so easy why arent you out there making tons of money.

  • I don’t think he woke up one day and said I have to make music for my critics , he is just doing his thing plus his music yeah just gets you ina. Good mood .. he is simple yet creative I don’t know to many artists who can flow have nice beats and yet play guitar ..

  • So I feel like basically they r saying he has no talent he's brain washing us.. what a load...💩. He's here, he's talented and he's gonna be around awhile... Let the brain washing commence..😵

  • You can smell the jealousy of the two men talking about post...

  • This is nonsense..try to rap along to his lyrics and you stumble on the words. He's a genius.

  • These 2 guys hella jealous of posty songwriting talent. I do listen to a lot of music and I love post malone. So their comment at the end was just bitter...it's okay guys, you are 2 failed musicians 👍 but don't be bitter

  • I don’t even like his music, but I like him, he’s the nicest and most polite rapper I have ever seen; I caught him on tv by accident and couldn’t change it because I couldn’t find my remote, and I was blown away by how kind and respectful he was, it’s crazy. Like, the phrase “Don’t judge a book by its cover,” absolutely fits with him.

  • or you can just say he is a Genius

  • In Posty we believe!!

  • Bullshit. Posty is great. That's it.

  • Still don't know any of his music

  • MLK Jr. - "Not judged by the color of there skin but by the content of their character.." Vice - "But what if it's there skin color tho..?"

  • face palm, i thought he was swae lee . .

  • *Vox wants to know your location*

  • Someone's jealous.

  • If someone’s trashing you it’s because they noticed. That’s all the fuel anyone needs to keep on rolling while feeding off the shade. Continued success son you do you.

  • No one is doing what hes doing, in the way that hes doing it. That makes him a genius.

  • He is a folk singer deep down. And folk music always wins

  • Boy you better believe I’m gonna turn up that volume and try to hit all fo them Beyonce keys 😂😂😂

  • there are so many songs on that list that dont even start with a chorus smh

  • Take my like, then take 10 more. Beautiful. Thankyou for paying attention. Seriously, seriously thank you.

  • haters gon hate

  • No it's just that he's a little lazy and likes the hook so he decides to repeat it which I kind of enjoy

  • I listen to ALOT of different music like literally every genre and beyond and im not even a big fan but saying post malone is not unique is a retarded statement

  • Vice taking Ls alot lately

  • I luv the editing of this video

  • Call him what ever you want....but he is not hip hop

  • Can we ban Vox from the internet?

  • This video is very manipulative and “formulated” as well. Nice ending Vice we see what you are trying to do here.

  • Why isn't he classified as a rapper? Maybe because he's a singer... I don't know...

  • Its called melody. Its the reason why any song is popular. Catching a great melody is like catching lightning in a bottle. Some really talented musicians can come out with many good melodies over their career. Like Taylor Swift. Dont listen to these fools that could never write a hit melody try to dissect it. Its popular for none of those reasons.

  • Its called melody. Its the reason why any song is popular. Catching a great melody is like catching lightning in a bottle. Some really talented musicians can come out with many good melodies over their career. Like Taylor Swift. Dont listen to these fools that could never write a hit melody try to dissect it. Its popular for none of those reasons.

  • Stop hatin niggaa

  • Why so many dislikes though 😲

  • Haha, people are mad in the comments because this video speaks the truth

  • White and makes really good hip hop.......better make a video putting him in a negative light. Vice are a bunch of pathetic wimps.

  • Just to show my display pic I have to comment so u guys can know I am post fan

  • Why divide based on race even in music? Music is supposed to bring people together... I mean I listen to Hindi and Punjabi songs all day.. but when I listen to Post Malone or MaroonV or any other artist.. it feels good simply because it is different.. music brings people together.. ✌️

  • He's so popular because he's fucking good! It's not repetitive, it's a complete product of music, from rap flow to rock beat structures and country style ballads all in one. Yeah he might easy to be able to sing along to, but the gravel in his voice provokes honesty, his clothes and style provokes honesty. This guy's music is beyond a specific type of genre, it's all honest artwork. Isn't that what art is? The upmost honesty of the individual presenting and representing the work?

  • Not to mention Post touchdown in one of the gayest times in history for music. Mumble Rap???

  • Whatever. These 2 guys talk just to hear their head rattle. I like Post Malone because he puts out great music. Period. Lots of people do what these two guys are talking about, don't care for their music at all. Justin Timberlake and Britney Spears come to mind.

  • Ah. The race baiting, couldn't-make-it music "professors" lol. Remember kids, if you can't do, just teach.

  • Why do people think its bad to like and feel simple, repetetive melodies?

  • Post Malone is clearly a rapper. Dresses like one, looks like one, his lyrics have base in hip hop, beats are hip hop, and even his singing style is hip hop. He should stop trying to deny it and accept it.

  • Or maybe his melodies are just super unique because he’s influenced by so many eras of music

  • He the god

  • They are just mad because they cant make good music and posty can... And also when did this become Vox?

  • This video is soooooo wrong ....

  • Is he a popstar??

  • Did anyone else keep wiping off their screen thinking black specs were on it? LoL

  • Wow haters gunna hate

  • Ugliest video ever. Why so many unnecessary effects? Looks like a kid was given the task to go crazy with weird effects

  • Lotta salt in the air

  • Anyone who attains fame overnight here in U.S. will have a bunch of ppl trying to define why it’s a fluke just so they can feel ok about being unsuccessful. It’s been going on for years. They did it to Robert Johnson saying “He sold his soul” lol. In reality if u have some talent, work really hard, an have a lil bit of luck and timing you can blow up in the music industry. Post is just like his music, not one thing great but a mixture of great things..

  • V(ox)ICE News

  • Post Malone just knows what his fans like and sticks to that. He's probably the best artist right now in my opinion and I feel that he receives too much hate. All love to him.

  • Why does youtube keep putting this trash in my feed?

  • Lol they had to reach and find a way to make this about race... I imagine it’s protocol for a vice video at this point.

  • He's a white country boy who makes rap music. Not too hard to piece together.

  • Song Writing Professor - like the Dentist that calls himself a Doctor

  • He might not even know he has some formula, he just doing his thing

  • garbage race baiting vice back at it again

  • Cool video. Until they threw the race card in for no reason.

  • yo imagine actually getting triggered by an opinionated video about a pop artist that happen to bring in race for like 15 seconds😂

  • nice, but exhausting editing

  • He clearly is from the future”

  • you know what is unique though.. stupid ass news channels using someone else's fame and success for a quick buck. This shit is truly original for real, good work fellas

  • Youre trying to say that because his music is reptitive and diatonic its not unique?? Its not just about the notes its what you do with them . Tons of songs stay in key. nobody is saying he's mozart but hes unique, youre all tripping vice.

  • stay in ur lane vice this is vox's job

  • did vice literally credits posts succes cuz hes white?

  • Cuz his musics good duh

  • people love to be offended. lol post is dope af


  • Alright who gave these two the hatoraid? I can make a playlist of Post Malone and everything he made and never hit skip one time. Also I enjoy watching his live covers of other people’s songs especially rock songs

  • Media makes everything mundane and racial. 😑

  • I thought it was interesting how they broke the song down. I didn't realize that much went into a song

  • because he's a good artist smh

  • Love yah posty, keep rockin and doin you mate. I tip mah cigar to you

  • 😂😂😂😂😂 vice is a joke now.

  • Not to hate on post but the song rockstar was ghost written by Joey bada$$ (underrated rapper).

  • vox???lol vice going to shit

  • #haters

  • This video is not catchy at all

  • Love his music but those tattoos are ridiculous